Since 1994, Direct Response Technologies has been a leading provider of technology solutions to the online direct marketing industry. Our tools enable clients to track, manage, and implement direct marketing strategies through affiliate marketing, search engine pay-per-click (PPC) bid management, ad serving, and email delivery.   Our solutions are privately branded so you can convey a seamless brand message to your clients as well as provide merchants, advertising agencies, and advertising networks real time tracking, reporting, and ROI statistics. Our services are designed to both; jump-start your business to begin generating revenue rapidly, and grow your business through consultation and business support.

DirectTrack is the industry leading affiliate tracking and management software , currently powering more affiliate networks and affiliate programs than any other technology in the world.

KeywordMax is a robust Pay-Per-Click (PPC) tracking and bid management software that gives search engine marketers the ability to track ROI and maximize keyword spend with minimal effort. Manage paid search across Google Adwords, Yahoo, and MSN all from the KeywordMax interface.