DirectLeads® AT A GLANCE
- Longest running CPA network (14 years)
- High payouts with focus on publisher profitability
- Over 15,000 pre-screened affiliates and hundreds of top–tier merchants
- Experienced account management
- Powered by “certified accurate” DirectTrack platform
- Responsive and personalized attention
About DirectLeads
DirectLeads is a leading provider of performance–based interactive marketing services to advertisers, agencies and publishers. Founded in 1997 and known as one of the first CPA (cost per action) affiliate networks in the industry, DirectLeads has the depth of experience needed to build high volume, profitable campaigns for its advertisers through a broad range of diverse publishers.
DirectLeads promotes a wide variety of offers, including those in the broadband, diet, retail and medical/health verticals. Being a CPA network, DirectLeads focuses on Cost Per Action, Cost Per Lead and Cost Per Sale campaigns, but can also promote select Cost Per Click and Cost Per Impression campaigns.
DirectLeads is built on DirectTrack, the only independently audited and certified tracking platform in the affiliate marketing industry. The exhaustive certification process validated that the methodology used to build and manage DirectTrack is proven to be compliant with industry guidelines as defined by the Internet Advertising Bureau. As a result, partners can be confident that tracking is 100% accurate. At the core of DirectTrack lies the industry´s most accurate, sophisticated and only independently audited and certified tracking layer. As the only affiliate marketing and tracking platform in the world to feature a dual “hybrid” tracking methodology—DirectTrack successfully bridges the “cookie–based” discrepancy gap by enabling publishers to take credit and get paid for unaccounted leads and sales.
Publisher Services
Since the early days of pay–per–performance Internet marketing, DirectLeads has worked diligently to establish long–term relationships with tier–one advertisers in order to deliver the highest payouts in the industry. Some verticals we work with, include: diet and health, broadband and telephony, debt and payday loans, dating, ringtones, education, software and survey, just to name a few. Each of these verticals offer a broad range of creatives to fit any needs.
Leveraging the power of DirectTrack, partners will not only achieve 100% tracking accuracy, they will enjoy a robust feature and functionality set, including: real–time reporting, dynamic ad serving, integrated suppression list management, automated email reporting, failed lead analysis and much more.
Publisher Benefits
- Advanced Real–Time Reporting and Analytics
- Personalized, prompt service
- The highest industry payouts
- Guaranteed commission payment
- Exclusive, premium offers
- Independently certified and accurate tracking platform
Advertiser Services
Executing successful affiliate marketing campaigns requires a partner with extensive experience, deep skills and well–established industry relationships. DirectLeads is just that partner. DirectLeads´ deep industry experience, structured implementation methodology, robust tracking platform, and diverse publisher base delivers unmatched benefit to any advertiser looking to partner with a reputable and proven, high–performing affiliate network.
DirectLead Advertisers Will Enjoy:
- Comprehensive Account Management: You supply the creative, set the payout and the DirectLeads team can handle the rest. If you don´t have any creative, our in–house creative services consulting team can help you design something around your goals and budget.
- High Visibility: Unlike other networks that are cluttered with countless questionable offers, DirectLeads only works with the best offers—ensuring that yours will immediately stand out with publishers after going live.
- Fraud Management: Our aggressive fraud prevention strategy begins with a systematic manual review of publisher applications, and continues with our proprietary fraud analysis tools. With DirectLeads, you will not pay for fraudulent activity.
- Publisher Management: Tactical, non value-added processes are eliminated. The DirectLeads team manages every aspect of the publisher relationship, freeing you to focus on running other core aspects of your business.
Advertiser Benefits:
- Performance–based pricing
- Experienced account management
- Extensive, reputable reach
- Industry leading technology from a proven company
- Consolidated, real–time reporting
Core Philosophies:
| Integrity: | DirectLeads prides itself on being a spam and parasite–free network. |
| Responsiveness: | DirectLeads partners will receive personalized and prompt responses via email and phone. |
| Profitability: | DirectLeads understands that competitive payouts are critical, and will do everything it can to help partners achieve sustained growth and profitability. |
| Credibility: | DirectLeads is part of Direct Response Technologies, a business unit of Digital River, Inc., a publically traded e–commerce solutions provider (NASDAQ: DRIV). The financial and infrastructure support provided by Digital River, Inc. allows DirectLeads to scale while still being nimble enough to respond to the unique needs of its partners. |
Next Steps
Are you interested in becoming an advertiser or a publisher on DirectLeads? Would you like more information about the DirectLeads program or wish to have your site or product reviewed for inclusion into our network? If so, please email the DirectLeads network manager by clicking here.
