Session 1

• Ad Pools
• Create a Pool
• Add Creatives
• Advanced Targeting
• Ad Pool Stats
• Affiliate Ad Pool Creation/Stats
• Code options
• Overview of DirectTrack Menu

Session 2

• API Utilization
• Overview of Web Services
• Passwords
• .NET v Others
• Extra Security
• Actual Tracking Scenarios

Session 3

• PPC Management
• Integrating Google Conversion Pixels
• Using SubID’s to incorporate keywords
• Best Practices
• Type of Ad’s
• Google/Yahoo/MSN
• Benefits of Direct/Pure Link