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Advertising Campaigns 101

Session 1

  • Adding a Campaign
    • Tracking Essentials
    • Best Practices
    • Common Pitfalls
  • Campaign Types
    • Overview of Hybrid Campaigns
  • Reporting Overview
    • Monthly Aggregate Reporting
      • Daily
      • Cumulative
    • Partner Reports
    • Creative Reports

Session 2

  • Modifying Campaigns
    • Affiliate & Network Payouts
    • 3rd Party Pixels
    • Attaching a Suppression List
    • Adding Extra Terms
    • Blacklisting Affiliates
  • Adding Creatives
    • Overview of all Creative Types
    • Customizing Email’s

Session 3

  • Affiliate Interface Campaigns
    • How to Pull Affiliate links
    • Adding SubID’s & Optional Info
    • Deploying Creatives
  • Affiliate Interface Stats
    • Overview of Reporting
    • Sales/Subsale Breakdown
    • Optional Info Report
    • SubID Reporting
    • Deployed Creative Reports




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